The social mobilization and community sensitization is the first and foremost tool for marketing and product, service or program. It the foundation of any participatory program or project. Through social mobilization, QIROP - Pakistan develops its partnership for its core program that is milk production. The communities are mobilized to send their cattle specially buffalos at the farm of QIROP - Pakistan established in the Ghari village. Through mobilization the marketing of the QIROP - Pakistan’s programs is conducted. The target of the milk production at the farm is achieved through the social and community mobilization. However mobilization is not limited to only forging direct partnership with the company. Mobilization also covers the general sensitization of the rural communities on the importance of the livestock in the uplift of their individual households as well the growth and development of the national economy as well.

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